The GDPR takes effect: websites now have fewer third-party cookies

In order to keep fighting for the users’ privacy on the internet, the GDPR was introduced in May. This is the EU’s new data protection law that all European companies gathering or using their users’ data must comply with. Every foreign website that wants to offer its services within the EU must also comply with the law. It has been almost three months since this new law was enacted. As we can see, the effects of this new law are noticeable and for a good reason.

A group of researchers started comparing 200 sites from different EU countries before the GDPR law was enacted until today to see how the law has affected said sites. According to the reports, the number of third-party cookies on this sites has gone down by 22%. This is a very interesting number (a little over one in every five cookies), although it has not affected every country equally.

UK and Spain: the countries where the GDPR has had a bigger impact

As we can read on the researchers’ study, the UK is the country where the effects of the GDPR have been more noticeable, as third-party cookies have gone down by 45% since the law was passed. Third-party cookies in Spain, which comes second, have gone down by 33% since the law was enacted.

Then we have Italy and France with a 32% decrease since the GDPR was enacted, Finland with 19% fewer cookies and Germany with just 6% fewer cookies.

Unfortunately, not every country has experienced a decrease in the number of cookies since the GDPR was passed. In Poland, for example, third-party cookies have gone up about 20% in the past 3 months.

As for the types of cookies that have been removed the most, we have website optimization and design scripts, which dropped by 27%. Cookies related to advertising, social media and hosting have also been highly affected.

It is evident that the GDPR is working well. It certainly is an essential law to protect the users’ privacy nowadays, given that all kinds of websites, companies and services gather their users’ data. This data can easily be given to others or be stolen by hackers if there is no law enforcing proper protection and preventing third-party access by possibly facing several fines.

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