This is something that is objective and can be proven: iPhones draw more interest than high-end Android phones, especially now that there are tons of iPhone X clones, making Android flagships look dull in comparison to Apple’s creation.
Some rumors claim the Apple’s goal is to launch a “low-cost high-end range,” which is something that may impact the sales of Android flagships and flip the current market. Today we will analyze a possible scenario where Apple launches a relatively affordable iPhone and the consequences this may have on the Android market.
A look back: sales of low-cost iPhones
This is not the first time Apple has launched a low-cost iPhone. In September 2013, Apple launched the iPhone 5C, one of the worst phones in the company’s history. This phone featured the same processor as the iPhone 5, an Apple A6 at 1.3 GHz (whereas the iPhone 5S featured a 64-bit A7 processor, which was a turning point for the company), a plastic finish and 8 GB of internal storage. The price of the phone was $599, which was quite high and almost the same as its big sibling, $699.
Tim Cook himself recognizes the iPhone 5C was a mistake, as sales were not as good as expected. The units sold represented 1/3 of the amount of iPhone 5S sold (10 million vs. 30 million). However, Apple did not give up and released a phone at a lower price than usual, using a well-known method.
Although Apple failed to launch a low-cost alternative with the iPhone 5C, the company learned from its mistakes and three years later it launched the iPhone 5S Special Edition rocking the iPhone 6S’ hardware. Read More