The GDPR takes effect: websites now have fewer third-party cookies

In order to keep fighting for the users’ privacy on the internet, the GDPR was introduced in May. This is the EU’s new data protection law that all European companies gathering or using their users’ data must comply with. Every foreign website that wants to offer its services within the EU must also comply with the law. It has been almost three months since this new law was enacted. As we can see, the effects of this new law are noticeable and for a good reason.

A group of researchers started comparing 200 sites from different EU countries before the GDPR law was enacted until today to see how the law has affected said sites. According to the reports, the number of third-party cookies on this sites has gone down by 22%. This is a very interesting number (a little over one in every five cookies), although it has not affected every country equally. Continue reading “The GDPR takes effect: websites now have fewer third-party cookies”